Google Adwords Rock.

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We’ve been using Google Adwords since August 24, 2003 to advertise author visits for Kristin and have been thrilled with the results.

Advertising results (as of October 10, 2003) for
Total clicks: 304
Total impressions: 77,045
Click-through rate: 0.3%
Average cost per click: $0.23
Total Cost: $71.17

Kristin’s gotten a lot of author visit requests as a result of this advertising, and it seems that this is really going to help develop her speaking career as well as help promote her books.