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	<title>Serafini Studios &#187; Marketing</title>
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	<link>http://serafinistudios.com</link>
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		<title>New IWantGolf Newsletter Finished</title>
		<link>http://serafinistudios.com/blog/archives/2004/04/22/new-iwantgolf-newsletter-finished/</link>
		<comments>http://serafinistudios.com/blog/archives/2004/04/22/new-iwantgolf-newsletter-finished/#comments</comments>
		<pubDate>Thu, 22 Apr 2004 10:44:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Project Updates]]></category>

		<guid isPermaLink="false">/?p=44</guid>
		<description><![CDATA[Finished the new newsletter for IWantGolf.com. Check it out at http://www.gdstl.com/iwantgolf/newsletters/20040422/20040422.html Newsletter for IWantGolf.com]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gdstl.com/iwantgolf/newsletters/20040422/20040422.html"><img class="centered" src="http://www.serafinistudios.com/images/blog/iwantgolf20040422.jpg" alt="IWantGolf newsletter" width="290" height="384" border="0" /></a></p>
<p>Finished the new newsletter for IWantGolf.com.  Check it out at <a href="http://www.gdstl.com/iwantgolf/newsletters/20040422/20040422.html">http://www.gdstl.com/iwantgolf/newsletters/20040422/20040422.html</a></p>
<p>Newsletter for <a href="http://www.iwantgolf.com/">IWantGolf.com</a><!--224b70e008dfed47faa258cefccc2f41--><!--c8c65f0d44245276b5a1a8cb4d697e74--><!--5c2d35fdde91715a7d5cc03fef9d896f--></p>
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		<title>Google Adwords Rock.</title>
		<link>http://serafinistudios.com/blog/archives/2003/10/10/google-adwords-rock/</link>
		<comments>http://serafinistudios.com/blog/archives/2003/10/10/google-adwords-rock/#comments</comments>
		<pubDate>Fri, 10 Oct 2003 08:58:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[We&#8217;ve been using Google Adwords since August 24, 2003 to advertise author visits for Kristin and have been thrilled with the results. Advertising results (as of October 10, 2003) for XyzAnt.com Total clicks: 304 Total impressions: 77,045 Click-through rate: 0.3% &#8230; <a href="http://serafinistudios.com/blog/archives/2003/10/10/google-adwords-rock/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>We&#8217;ve been using <a href="http://adwords.google.com/">Google Adwords</a> since August 24, 2003 to advertise author visits for <a href="http://www.xyzant.com/">Kristin</a> and have been thrilled with the results.</p>
<blockquote>
<table style="border:1px solid #666666" cellpadding="2">
<caption>Advertising results (as of October 10, 2003) for XyzAnt.com</caption>
<tr style="background:#dddddd;border-bottom:1px solid #999999">
<td>Total clicks:</td>
<td>304</td>
</tr>
<tr style="background:#eeeeee;border-bottom:1px solid #999999">
<td>Total impressions:</td>
<td>77,045</td>
</tr>
<tr style="background:#dddddd;border-bottom:1px solid #999999">
<td>Click-through rate:</td>
<td>0.3%</td>
</tr>
<tr style="background:#eeeeee;border-bottom:1px solid #999999">
<td>Average cost per click:</td>
<td>$0.23</td>
</tr>
<tr>
<td><b>Total Cost:</b></td>
<td><b>$71.17</b></td>
</tr>
</table>
</blockquote>
<p>Kristin&#8217;s gotten a lot of <a href="http://www.xyzant.com/school_visit/">author visit</a> requests as a result of this advertising, and it seems that this is really going to help develop her speaking career as well as help promote her books.<!--f273ce945490c2a68db6b9d0c426a7a1--></p>
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